No Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleL’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and...
CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented...
View ArticleWhen Bots Fail, So Do Brands
The world has been overrun by bots, but that's not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites...
View ArticleThe Maryland Cannabis Market Matters More Than Companies May Realize
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. The grass is getting much greener for the...
View ArticleAdobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are...
View ArticleSee 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina...
View ArticleIn New Discovery Ad Offering, Brands Appear Only in New Episodes of...
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined...
View Article‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our...
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long...
View ArticleTech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight...
When California voters go to the polls in November, they might have a chance to drastically change how companies collect online data about consumers in the state. Now that the General Data Protection...
View ArticleAfter Listening to Parents, Johnson & Johnson Is Retooling Formulas for...
CANNES, France--If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for...
View Article5 Inventive, Thought-Provoking Campaigns That Could Claim Innovation Lions
CANNES, France--Even with the Cannes Lions in full swing, there is still fun speculation on what will walk away with awards. The first winners were crowned last night, but there is still a long way to...
View ArticleThe TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey
More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising....
View ArticleWieden+Kennedy Names New Global Brand Director for Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally. Gustavo formerly served as managing director of W+K S?o Paulo, and was part of the team...
View ArticleCan’t Do Cannes This Year? You’ll Still Inspire FOMO With ‘Cannesfaker’
CANNES, Frances--You may have heard rumors that attendance at this year's Cannes Lions Festival is down--and that's not just because of all the Publicis employees who had other places to be. Fear not,...
View ArticleHere’s What You Need to Know About Cannes Lions on Day 2
As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies...
View ArticleNielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMastercard’s CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad
CANNES, France--One snafu shouldn't deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign....
View ArticleSnapchat Is Launching Its First Docuseries
Snapchat announced it will be adding a new genre of programming, dubbed docuseries, that, in its initial installments, will offer non-scripted episodes featuring social media personalities. Other...
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