This Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to...
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick...
View ArticleDissolvable Billboard Turns Standing Water Into Larvae Danger Zone
Habitat for Humanity Brazil launched an outdoor campaign that turned posters into dissolvable, mosquito larvae killing machines. Just add water, or rain, which Brazil has plenty of. The country also...
View Article5 Takeaways From the Reuters Institute Digital News Report
Podcasts, fake news and digital assistants are all key growing trends highlighted in the seventh annual Reuters Institute Digital News Report. The report surveyed more than 74,000 people in 37 markets...
View ArticleAmerican Red Cross Gets Media Outlets Like the Dodo to Change Their Logos for...
Typically, media agencies try to get their media partners to drop their advertising prices. In a new spin on its ongoing campaign "Missing Types" for the American Red Cross, OMD got them to drop...
View ArticleSnapchat Finally Cracks Open Its Door for Developers
After years of not offering a public application-programming interface like those of Facebook and Twitter, Snapchat is finally providing some access to the developer community with its introduction of...
View ArticleApple Created an Ode to the Trials and Triumphs of Creating on a Mac
Creativity can be messy. The path to making that song, film--thing--is fraught. However, Apple, since introducing the Macintosh in 1984 (you remember the commercial, right?), has democratized the...
View ArticleBusch Reminds a Small-Town Family What Their Dad Really Wants for Father’s Day
What does dad want for Father's Day? If you're Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch. In Busch's Father's Day campaign, the beer company...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
View ArticleResident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from...
View ArticleFeel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned...
View ArticleDeloitte, American Express and More Activate at the U.S. Open With VR and...
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is...
View ArticleThursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost...
View ArticleWhat Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social...
View ArticleCBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all...
View ArticleAlly Financial Hands Media Account to MediaCom as It Closes in on Creative,...
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing...
View ArticleThese 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity....
View Article9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
View ArticleCall Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack...
View ArticleAn Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
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