Should Social Networks Focus More on Emerging and Developing Countries?
The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets....
View ArticleYouTube Is Launching a New Creative Suite for Marketers to Make Better Ads
CANNES, France--Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative Suite, meant to give brands and agencies the tools...
View ArticleIkea’s New App Can Help Kids Bring Any Old Cardboard Box to Life
Ikea isn't just a giant in the world of home furnishings--it's also one of the world's largest producers of paper packaging. And even as today's children connected digitally more than ever, the basic...
View ArticleQ&A: How Adidas Originals Embraces Reinvention From the Inside Out
CANNES, France--On Tuesday at high noon, marketers and sneaker heads gathered for Adweek's Terrasse Talk at the JW Marriott hotel to hear from Alegra O'Hare, vp of global communications for Adidas...
View Article3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and...
The success of any event will depend on many factors, and some are more important than others. Some events will require big budgets but will succeed without specialized technology (e.g., face-to-face...
View ArticleThe Future of Esports and the Implications for Advertising and Sports as We...
CANNES, France--Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David "Nomy" Ramirez, pro gamer on the Overwatch League's San Francisco Shock...
View ArticleCould Brands Replace the Media When It Comes to Trusted Information?
CANNES, France--Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in...
View ArticlePlaytex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New...
File this under something you never knew you needed--a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, "restore your delicate flora." Who wants a boring old tampon...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View ArticleCreator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop...
View ArticleJBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav...
View ArticleL.L. Bean Created a Fully-Functional Outdoor Office and Is Taking It On Tour...
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional...
View ArticleWhat You Need to Know on Day 4 of Cannes Lions
Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies. The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping...
View ArticleIn Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available
Adam Rippon, an Olympic medalist, Dancing With the Stars champion and master of playgrounds, is the creative and optimistic person 2018 needs. Luckily for Adweek, he stopped by the Creative 100...
View ArticleWhy Cannes Is a ‘Super-Inspiring Place’ for These 2 Creatives
CANNES, France -Brands from Quicken Loans to Under Armour to Lowe's and AMC Theaters have benefited from the creative minds of Derek Fridman and Jason Musante. The chief design officer and chief...
View ArticleHow Big Data Spawned Thousands of Cambridge Analyticas
It's innate in human nature to expect a basic degree of protection--from bodily harm, from emotional injury, from assaults on our livelihoods. In free societies, citizens also expect to be protected...
View ArticleMartin Sorrell Teases Ken Auletta and Reveals More Plans for S4 Capital in...
CANNES, France--In what may be the least surprising bit of ad industry news to emerge in the past three months, Martin Sorrell confirmed today that for the past "eight, nine, 10 years," the plan at WPP...
View ArticleNBC’s ‘Positively Real,’ Family-Centric Programming Lures Brands to Its...
When Mark Marshall took over as NBCUniversal's evp of entertainment advertising sales in October 2016, he knew he had some heavy lifting to do when it came to convincing wary brands to advertise in...
View ArticleAmazon and Huge’s Hackathon Helps Spur Social Good Ideas at Cannes
What if Cannes Lions became more like the World Economic Forum's meeting in Davos, Switzerland by spending the week figuring out how to solve the world's problems rather than only celebrating last...
View ArticleAd Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data...
As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company's chances. Spurred by the success of search ads in the App Store, Apple is considering placing ads...
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