Target Reimagined Michelle Branch’s ‘Everywhere’ Into a Bop About Discovering...
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn't intend to buy. The retailer...
View ArticleMark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad...
View ArticleSophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among...
View ArticleAt Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue,...
View ArticleDisney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the...
View ArticleFox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark...
View ArticleAdweek Podcast: Building an Agency Culture Where Creativity Can Thrive
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage,...
View ArticleWho Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart...
View ArticleBehind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin...
View ArticleWhat to Do Next When Your Brand Gets Surprise Earned Media
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a...
View ArticleKing Charles’ Bloody Portrait Shows the Royal Brand Is Stale
Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait...
View ArticleDisney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her...
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However,...
View ArticleHow the TV Landscape Is About to Change, According to 5 Industry Executives
Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill...
View ArticleHow Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years
In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five...
View ArticleThe Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability...
The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160,...
View ArticlePizza Hut Taps Top Marketers From PepsiCo and Taco Bell
Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing...
View ArticleBasketball Royalty Toasts the NBA Finals in Stylized New Ad
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a...
View ArticleID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...
View ArticleSome Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...
View ArticleWhy WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...
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