Behind Hello Sunshine’s Success: Building Stories That Resonate
In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon's media company Hello Sunshine. They discuss how to leverage...
View ArticleCaitlin Clark Brings Increasing Brand Power Into WNBA Opening Day
There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Clark,...
View ArticleExclusive: Golden State Valkyries Debut Women’s Basketball Brand on WNBA Opener
The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State...
View ArticleABC Sees ‘High Potential’ in Fall Lineup
Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Potential,...
View ArticleLongtime Condé Nast Chief Revenue Officer Steps Down
Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the...
View ArticleExpedia Launches Travel Media Network, Expanding Ad Business to Include...
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising...
View ArticleGoogle Rolls Out SGE: Here’s How Publishers Are Responding
Google's AI-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at Google's I/O conference held...
View ArticleLook Inside the Pitch Deck That Sustainability Platform Provenance Used to...
Sustainability tech platform Provenance, which aims to simplify brands' green claims, announced Wednesday that it raised $5 million in a series A funding round. (Scroll down to view the full pitch...
View ArticlePlant-Based Battle: Beyond Meat’s CEO Pleads for Unity in Beleaguered Sector
The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren't...
View ArticlePolitico Gets Access to More Reader Data, Launching Its First Consumer...
Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about...
View ArticleMark Thompson Lays Out the Facts of CNN’s New Ad Strategy
There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am."...
View ArticleRetail Media Search Is Where Intent and Discovery Will Merge
Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might...
View ArticleNetflix Scores Live NFL Games on Christmas, Shocks TV World
Christmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan's Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its...
View ArticleHow TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in...
View ArticleThe Garage Podcast: The Future of Retail Media Networks
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage...
View ArticleWBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make...
View ArticleFly by Jing Reveals the Complexity of Sichuan Cuisine
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise...
View ArticleAs Autodesk Taps Into Star Wars, CMO Dara Treseder Reveals Her Playbook for...
First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to...
View ArticleComedians in Cars Testing Panties: Natasha Leggero and X Mayo Hit the Road...
Natasha Leggero describes her period as "a brave-hearted warrior on the battlefield" and admits she once leaked in a wave pool at a water park--and blamed it on someone else. Her compadre, X Mayo,...
View ArticleMcDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor's...
View Article