Exclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...
View ArticleSean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...
View ArticleRetail Media Network Trade-Offs: High Engagement but Low Viewability
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...
View ArticleJacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...
View ArticleThe Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...
Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...
View ArticleHeineken Reenters the Marvel Universe to End a Fight Between Deadpool and...
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...
View ArticleLive From New York, It’s SNL’s 50th Anniversary Sponsors
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which...
View ArticleHere Are the Details of the Peacock, Netflix and Apple TV+ Bundle
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the...
View ArticleNeed for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where...
View ArticleGoogle Expands Advertising Into AI Search Engine
Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new...
View ArticleWe Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google...
View ArticleDan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into...
View ArticleWoodward Throwbacks Reimagines Furniture With Reclaimed Materials
We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing....
View ArticleHow LoanDepot’s Marketing Adapts to Cyclical Changes
In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution...
View ArticleDwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots
Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar's Inside Out 2--and only one week after the House of Mouse's upfront...
View ArticleThe 4 Most Controversial Billboards of 2024 So Far
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters...
View ArticleKimberly-Clark’s New Top Marketer Has a Plan and Money to Spend
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was...
View ArticleNetflix Made a Real-Life Squid Game and Other Top Moments From TV Upfront Week
How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential...
View ArticleTikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier...
View ArticleCorona Leans Into Latinx Roots With Bilingual Ads Starring Pedro Pascal
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina"...
View Article