How Creator Agencies Prepare for a ‘Deepfake Summer’
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic...
View ArticleWhat to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and...
View Article9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball...
View ArticleWant a Leg Up in the Ad Industry? Start in the Restaurant Business
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents...
View ArticleTravel Ad Debunks Cold War Cliches in Pitch-Perfect Satire
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called...
View ArticleHow Marketers Use Attention Measurement in CTV Strategies
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge...
View ArticleBrave Commerce: Balancing Flavor and Health in Canned Drinks
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved...
View ArticleFollowing a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special...
View ArticleThe Journey to Stardom: Insights From Songwriter Evan Bogart
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating...
View ArticleHollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source...
View ArticleHow Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond...
View ArticleMajor League Soccer’s Attitude and Access Scored It a New CMO
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United...
View Articlee.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named...
View ArticleThe Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign....
View ArticleAdvertisers Are Still Significantly Under-Investing in the Hispanic Audience,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer...
View ArticleFox Renews Universal Basic Guys Ahead of Fall Premiere
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with...
View ArticleHow Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth
Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand. When Valerie Davis became the shop's North America chief...
View ArticleThe 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and...
Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare's consumer neuroscience lab, where he measures consumers' emotions using methods like electroencephalogram, facial...
View ArticleCMOs Are Living Many Lives in the C-Suite
Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. "I feel like I play marketer part of the day, chief...
View ArticleADWEEK’s Media All-Stars Are Embracing Changing Technology
ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the...
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