Arnold Names New CEO After a Year of Changes
Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. "Arnold is an important agency brand in the...
View Article4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV
Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
View ArticleInstagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
View ArticleFor Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in...
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine. Instagram recently rolled out IGTV, a platform for uploading and watching...
View Article4 Ways to Break Through the Noise and Capture Consumers’ Attention
We live in a world of fragmented attention, fleeting micro-moments shared across pieces of different sized glass. Think about the first 10 minutes of your morning. Do you turn on the TV? Ask Alexa for...
View ArticleKroger Will Use Autonomous Vehicles for Grocery Delivery
Kroger, which calls itself America's largest supermarket retailer, has partnered with robotics company Nuro to pilot an autonomous grocery-delivery service in an undisclosed market in the fall. Kroger...
View ArticleLuggage Company Away Raises $50 Million in Latest Round of Funding
Away, the luggage brand that's taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The...
View Article7 Ways Women Can Work Together to Move the Industry Forward
From music to fashion to startups, the word "collaboration" has become a part of the daily lexicon, with artists, designers and executives working together to create something bigger and better than...
View ArticleAdam Rippon and Mirai Nagasu Recreate Their Shared Heartbreak From 2014 in...
In 2014, figure skaters Mirai Nagasu and Adam Rippon were left off the Olympic team heading to Sochi, Russia. For the two athletes, it was a low point in their respective careers. And during the Sochi...
View ArticleInstagram: Here’s How to Share an IGTV Video Outside of the App
Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV...
View ArticleHow Brands Can Break Through the Noise and Inspire Organic Innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand...
View ArticleStock Art Services Agree to Stop Accepting Images of Wild Animals in...
It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men's suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right?...
View ArticleMicrosoft and EY Are Rolling Out Blockchain Technology for Xbox
If Microsoft and EY's blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content...
View ArticleWhich Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the...
For parts of the American population, "the talk" generally revolves around sex. For others, the conversation is decidedly different. "Uniquely, in the African-American home, it's time for me to prepare...
View ArticleThe Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
There is a secret that your media salesperson doesn't want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential...
View ArticleFruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who...
Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
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