How Instagram’s IGTV Threatens Musical.ly
Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom...
View ArticlePublicis Groupe Appoints First Chairman of the Middle East
Publicis Groupe announced today that it appointed its first chairman of the Middle East region--Raja Trad. Trad, who was named CEO of Publicis Communications MEA in 2016, will now oversee all of the...
View ArticleThe Pros and Cons of Picking an Influencer to Represent Your Brand
Digital media has birthed the era of the direct-to-consumer celebrity. In the same way that disruptor brands like Casper, Away and Glossier have subverted the traditional retail model to go...
View ArticleInstagram: Here’s How to Hide a Video on IGTV
Instagram recently launched IGTV, its home for longer-form videos. When browsing the IGTV tab in the Instagram application (or when using the standalone IGTV app), you may come across videos you're not...
View ArticleDawn Ostroff Leaves Condé Nast for Spotify
Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will...
View ArticleInfluencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...
View ArticleHow P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...
View ArticleKFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...
View ArticleLate-Night Rivals Stephen Colbert, Jimmy Fallon and Conan O’Brien Team Up to...
Every weeknight, Stephen Colbert and Jimmy Fallon battle each other for the bigger piece of the late-night audience. But on Tuesday, the 11:30 rivals united to take on a common opponent who has been...
View ArticleThe Hardest Working Hands in Fast Food Get a Break for Del Taco
Working the back of the house in any restaurant wreaks havoc on the hands. Chopping, shredding--all the prep needed to satisfy the palate in addition to the actual cooking--can be a thankless job....
View ArticleYouTube Revealed Its Top 10 Soccer Ads for 2018 FIFA World Cup Russia
YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted "during the hype" of 2018 FIFA World Cup Russia. The top 10 ads were determined by factoring in...
View ArticleRoku Is Releasing Its Own Ad Marketplace
Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform's data on users' streaming habits to more effectively target viewers with ads....
View ArticleBudweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View ArticleAfter Boosting Your Tinder Profile, Delta’s Selfie Wall Now Offers a Chance...
Delta's Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in...
View ArticleBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers:...
Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet's shelf life is five...
View ArticleDunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain. The...
View ArticleAmerica Doesn’t Exist in Airbnb’s Response to Trump’s Travel Ban
Here we go again. This time, the U.S. Supreme Court voted to upholding President Donald Trump's travel ban, limiting travel to the U.S. for people from Iran, Libya, North Korea, Syria, Venezuela,...
View ArticleSony Selects Big Spaceship as Agency Partner to Promote its Master Brand
Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It's unclear if incumbent Tracey Locke...
View Article10 ProPublica Stories That Sparked Change, One for Every Year It’s Been In...
After 10 years in business, ProPublica's investigative work has brought about real change to communities throughout the nation. To celebrate their first decade--and kick off their second--the...
View ArticleThe Rise of Social Ad Fraud and How to Combat It
Despite being engulfed in several scandals of late--especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress--Facebook reported its...
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