3 Video Trends Shaping the Future of Digital Media
Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going to be the most effective strategy for marketers going...
View Article3 Ways Businesses Can Use Big Data Responsibly
When Dolly the sheep became the first mammal to be successfully cloned, it sparked a huge discussion. While many marveled at the incredible breakthrough, the scientific feat raised a very important...
View ArticleThe Intros to Friends, Fresh Prince and More Are Reborn as 8-Bit Animations...
If you thought Charlie Sheen was a blockhead on Two and a Half Men, just wait until you see his pixelated persona in Warner Bros. TV' 8-bit re-imagining of the sitcom's opening sequence. The clip,...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleBarclays Investment Bank Launches Global Digital Agency Review
Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...
View ArticleMSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
View ArticleDomino’s Mobile Game Highlights the Many Ways People Can Order Pizza
First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie...
View ArticleWPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...
The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleGoogle and Target Issue the First Voice-Activated Coupon for Google Assistant
Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond...
View ArticleThe Demand for Mobile-Ready Content Across Social Media Is Rising: Are You...
Social media and marketing for mobile is the most potent cocktail of digital marketing for our times. It's expected that by 2020, there will be close to 6.2 billion smartphones in the world. And the...
View ArticleThis Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the...
View ArticleVillanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night
Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The...
View ArticleFacebook: Here’s How to Remove Apps Connected to Your Account in Bulk
Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...
View ArticleFacebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal...
British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the...
View ArticleSenior VP of Ads and Commerce Jon Alferness Leaves Pinterest
Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door....
View ArticleMLB’s Orioles, Indians, Phillies Post Stellar Social Spring Trainings
The Baltimore Orioles posted the highest growth on Facebook among Major League Baseball teams during Spring Training, while the Cleveland Indians tallied the most growth on Twitter and the Philadelphia...
View ArticleMark Zuckerberg Says It Will Take a ‘Multiyear Effort’ to Fix Facebook’s...
It'll be a "multiyear effort" to fix Facebook's security and content issues, according to Facebook CEO Mark Zuckerberg. Speaking during a press call this afternoon, Zuckerberg once again took...
View ArticleHow NBCUniversal Is Giving Brand Partners the Most Comprehensive...
Brands pay a lot of money to advertise on NBCUniversal's vast portfolio of media assets. That's why the company is helping its advertisers and agency partners understand just how many people are...
View ArticleTeen Vogue Goes Offline for an IRL Event in New York
After its inaugural summit in Los Angeles last year, Teen Vogue is holding its second event in New York this summer centered around issues including gun control, LGBTQ+ rights and the environment. The...
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