Why Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor...
View ArticleDo You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’
Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world's...
View ArticleAfter Roseanne’s Huge Return, ABC Quickly Renews for Next Season
Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was...
View ArticleAdweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
Snag yourself a fresh Adweek subscription, hot off the presses! There's basically nothing an Adweek magazine can't do! This limited offer runs through this weekend only, so don't delay, act fast!
View Article(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already
The awesome thing about April Fools' Day in the digital age is that you're less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The...
View ArticleAdobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at...
View ArticleSnapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV...
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's...
View ArticleCan Retailers Solve America’s Long-Running Healthcare Problem?
Walmart is reportedly in talks to acquire insurance company Humana. In an email, Walmart vice president of global corporate communications Greg Hitt said, "As you know, we do not comment on rumors and...
View ArticleMDC Partners Takes Majority Stake in Portland Indie Shop Instrument
MDC Partners announced today it has taken a 51 percent majority stake in Portland, Ore., independent digital agency Instrument for an undisclosed sum. It's the holding company's first 2018 acquisition...
View ArticleOneMain Financial Brings Loans Down to Earth in Its First Brand Campaign
Taking its marketing cue from insurance brands like Geico, Progressive and Allstate, OneMain Financial is looking to make the not-so-interesting topic of personal lending a little more personable in...
View ArticleThe Digital Gold Rush: How Social Media Fuels the Economy
It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is...
View ArticleKrispy Kreme Has Finally Created a Simpsons-Inspired D’ohnut
Homer Simpson is practically synonymous with doughnuts--and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the creators of The Simpsons to launch a pastry in his honor....
View Article4 Ways B2B Marketers Should Be Using Mobile Video
More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in...
View ArticleCambridge Analytica and the Repercussions for GDPR
Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The...
View ArticleAdvertisers on Facebook Have Some New Ways to Conduct A/B Tests
Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split testing last October as a way for brands to A/B...
View ArticleWhat Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy
Some coffee lovers adore Dunkin' Donuts, others prefer Starbucks and still others don't give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner...
View ArticleSnapchat Is Adding Group Video Chat and @ Mentions
A touch of Facebook Messenger and a dash of Twitter are coming to Snapchat starting Tuesday. The messaging application will begin rolling out group video chat and mentions on iOS and Android. Snapchat...
View ArticleChief Technology Officers Are Cool, But Have You Thought About Becoming a...
Technology is cool and everything--and being a chief technology officer would be pretty awesome-- but have you ever wanted to be a chief taco officer? Restaurant chain Moe's Southwest Grill is now...
View ArticleJack Link’s Names GSD&M as Agency of Record, Ending 13-Year Relationship With...
Sasquatch has a new agency partner. Jack Link's named GSD&M as its new creative and strategic agency of record, following a review launched in February and conducted by agency search consulting...
View ArticleParents, Stop With the Naked Kid Pics on Instagram, Urges Child Safety Campaign
When my first child was born, my wife and I agreed we would not share any photos of the kid online without the express written consent of the other parent. I broke that agreement within the first 10...
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