Watch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new...
View ArticleCredit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of...
View ArticleWieden+Kennedy Lays Off 20% of Portland Staff
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a...
View ArticleOwning Your Crown: The Importance of Celebrating Black Hair in Advertising
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good...
View ArticleWhat’s Next for DoorDash After Epic Super Bowl Sweepstakes
DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the...
View ArticleBranding and Performance Are Becoming More Closely Aligned
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where...
View ArticleWith Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer while...
View ArticleWill Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com
The ecommerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business. The...
View ArticleVaseline Restores City Murals to Promote Skin Health Equity
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline launched its...
View ArticleAI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue...
View ArticleHow Hellmann’s Expands the Funnel Through Retail Media
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the...
View ArticleWendy’s Dynamic Menu Is About Personalized Experiences and Offers—Not Surge...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. But consumers have already, unwittingly, bought into...
View ArticleSora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited...
View ArticleDon’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work....
View ArticleHow RuPaul’s Drag Race Became a Global Franchise Phenomenon
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals...
View ArticleTo Keep Up With the Customer, Get Personal—With Data
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That's up 7.5% compared to the same period the year prior. As consumers dedicate more time and...
View ArticleAthleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie...
Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's...
View ArticleVegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food...
View ArticleWalmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic...
View ArticleHow Puma Measures Success Across New Tech
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial...
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