Sustainable Apparel Coalition Expands for the Greener Good
The Sustainable Apparel Coalition, a global nonprofit aimed at improving the social and environmental impact of the fashion industry, is expanding into new territory: home furnishings, sporting and...
View ArticleTony’s Chocolonely Turns Mondelēz Legal Action Into Campaign
Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely. The move came after Tony's began mimicking...
View ArticleHalf of Top News Sites Blocked OpenAI’s Crawlers in 2023
At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according...
View ArticleSouthwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of...
View ArticleThe Economist Names Disney+ Executive As Its New President
The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence....
View ArticleEmpowered Customers Are Driving a New Era of Brand Meritocracy
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as...
View ArticleAn Agency in Constant Rebirth: Via Names Scott MacLeod President
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency...
View ArticleThe Next Innovation From VML’s Walt Geer? A Different Kind of Marketing...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents...
View ArticleThe Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite,...
View ArticleKFC Opened a NYC Pizzeria to Celebrate the Arrival of ‘Chizza,’ a Fried...
Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain,...
View ArticleInside the Global Quaker Campaign Making Everyone Cry
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a...
View ArticleGoogle Is Paying Publishers to Test an Unreleased Gen AI Platform
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in...
View ArticleExclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign
ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV,...
View ArticleNavigating the Modern Marketing Landscape: Lessons From Deloitte CMO Suzanne...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the...
View ArticleNavigating Change in Connected Commerce With Kenvue
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the...
View ArticleNew DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the...
View ArticleSmall Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign
For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality...
View ArticleFuse Media Partners With Lionsgate, Tastemade and TMB to Increase...
One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts,...
View ArticleRent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy...
View ArticleTubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a...
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