Adweek Podcast: The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation
Like all good businesses, this one started in a garage. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest...
View ArticleHow Instacart Moved Beyond Groceries to Become a Retail Media Power
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved...
View ArticleUber Eats Campaign Imagines the Absurd Inner Monologues of Celebrities
Celebrities, they're just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that...
View ArticleInstagram Quietly Makes Share Counts Public
Instagram has made public the number of times a post is shared--a metric that previously brands and creators could only see on the platform's backend--indicating the growing importance of sharing as a...
View ArticleThe Biggest Brand Fails of 2023, and What They Taught Us
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this...
View Article‘Chewy Claus’ Is the Gift That Keeps on Giving for Pets, Parents—and the Brand
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its "Chewy Claus" program. But the popular...
View ArticleAnytime Fitness Campaign Supports the Most Basic of New Year’s Resolutions
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands' Anytime Fitness encourages just focusing on the basics that will make life a little...
View ArticleLA Kings Use Augmented Reality to Ask ‘Where’s Bailey?’
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where's Bailey? AR experience at...
View Article‘Sustainability Plus Profitability’ Requires a Unique Metrics Mix
Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and that pressure rolls downhill to agencies, ad partners and publishers. New phrases have...
View ArticleAs Women’s Volleyball Breaks Records, Brand Interest Is Spiking
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over...
View ArticleTechMagic Podcast: Murderbot Diaries and the Adobe-Figma Merger Failure
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial...
View ArticleHere’s What You Can Expect From Disney+’s Ad Tier in 2024
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been a big first year for Disney+'s ad tier, with the streaming plan increasing user...
View ArticleThe Speed of Culture Podcast: What Do 2023 Holiday Shopping Trends Mean for...
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're spending. Will brands see the boost they need this holiday...
View ArticleDTC and Digitally Native Brands Find Bright Spots in Linear TV
Digitally native brands--diversifying away from performance platforms like Meta and Google--are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old...
View Article7 CMOs to Watch Out For in 2024
The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most...
View Article2024 Priority List: A New Partnership for the CMO and CEO
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. One word has dominated our conversations reflecting on...
View ArticleMedia Agencies Increasingly Include Return on Carbon Along With ROI in Plans
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of...
View ArticlePeacock to Broadcast First Commercial-Free NFL Fourth Quarter
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials. NBCUniversal and the league have partnered for the NFL's...
View Article5 Questions Everyone Has About a Paramount-WBD Merger
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one...
View ArticleMeta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as a move to comply with regulations like the Digital Services Act. However, with...
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