Navigating Challenges, Embracing AI and Shaping the Future With IAB CEO David...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and...
View ArticleHow Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a...
View Article‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA...
View ArticleWatch All the Panels From the First-Ever Adweek X
Adweek's first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with...
View ArticleMcDonald’s Transforms Its Paper Bags Into Hand-Cut Art to Encourage Delivery
Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small...
View ArticleAn Independent Havas Could Lead to Structural Changes and Acquisitions
French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia--could unlock more value for...
View ArticleThese Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of...
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon...
View ArticleArtists Embrace Augmented Reality During Miami Art Week
Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into...
View ArticleAdweek’s 2023 Experiential Awards: Standout Activations Making Their Mark
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our...
View ArticleJack Morton Is Adweek’s 2023 Experiential Agency of the Year
When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency...
View ArticleExperiential Enters Its Renaissance Era as Brands Take Bigger Swings
Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal...
View ArticleExperiential Brand of the Year 2023: Cadillac
When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing--they split for...
View ArticleThe Marketing of Doctor Who Is About to Enter a Whole New Dimension
Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it's only just beginning....
View ArticleHow CMOs and Executives Plan to See Overlooked Audiences in 2024
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message....
View ArticleBrave Commerce Podcast: Unleashing Petco’s Tail of Success
On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer his perspective from the retailer side of the pet care...
View ArticleAI for the Holidays: 2023 Agency Holiday Cards Lean on Artificial Intelligence
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their...
View ArticleHere’s What’s Missing From Netflix’s Data Dump, According to Ad Experts
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix...
View ArticleMoonPie Shifts Advertising Focus to an Untapped Market: Extraterrestrials
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs),...
View ArticleMovers+Shakers Founders on How to Cultivate Cultural Relevance
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem be in the know about the latest TikTok dances or Instagram memes, others...
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