Adweek Research: Quantifying the Impact of Collaboration
About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help to eliminate...
View ArticleIt’s Time Agency Teams Had a Direct Line to the Client CEO
A client CEO may not be someone ad agency teams are used to engaging with, but Saatchi & Saatchi London chief strategy officer Richard Huntington believes it's time to start speaking their...
View ArticleAdweek Podcast: The 2024 ‘Not-Yet-Trending’ Trend Report by Pinterest
What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. In the latest episode of Yeah, That's Probably An Ad, community editor...
View ArticleKrystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and...
View ArticleThreads’ Hashtag Feature Isn’t Enough to Really Benefit Brands
The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment....
View ArticleMomentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain...
Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities has been...
View ArticleVirginia Commonwealth University Acquires The Creative Circus
When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth...
View ArticleSeason’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising...
Purpose-driven agency Public Inc. has put a cheeky feminist spin on Santa's demonic counterpart Krampus by introducing Crampus, who is spending the holidays distributing menstrual products to people...
View ArticleVodafone’s Christmas Game Lets People Catch Elves in AR
For the second year in a row, telecom company Vodafone is celebrating Christmas with its "Elf and Seek" campaign that allows people across the U.K. to play an AR game for the chance to win a variety of...
View ArticleTom Brady Saves the Montreal Expos in Easter Egg-Filled Topps Ad
Tom Brady will be a first-ballot National Football League Hall of Famer, but he could've been a Canadian icon. At Montreal's Olympic Stadium, the biggest draw these days is its fitness facility. Major...
View ArticleBrave Commerce Podcast: Spirits, Trends and Tradition
In this episode of Brave Commerce, Andrea Sengara, head of marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz...
View ArticleShowtime’s Rebrand Hints at a Chaotic TV Year Ahead
The TV climate is getting harsher, so streamers and networks are bundling up. On Monday, Paramount announced that the Showtime linear channel will officially rebrand as Paramount+ with Showtime on Jan....
View ArticleWatch This Year’s Best Ads Mashup
As the end of the year approaches, it's an Adweek tradition to take a look back at the year's best ads. And what a year it was. From fast food shakes turned viral sensations to a summer dominated by...
View ArticleCIBC’s Moving Tribute to Canadian Soccer Star Christine Sinclair
This year has been an emotional rollercoaster for soccer fans with Lionel Messi's move to Miami, Cristiano Ronaldo's move to Saudi Arabia, Megan Rapinoe's retirement following the Women's World Cup and...
View ArticleNerd Alert! Nerds Candy Enters Super Bowl for the First Time
A bunch of Nerds will be at Super Bowl 58 this year, as Ferrara Candy's Nerds brand will make its Big Game debut after 40 years. Nerds will air a 30-second spot during the second quarter of the game,...
View ArticleShiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur
Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies...
View ArticleVML Wins Ice Cream Brand Breyers for Strategy and Creative
VML has been awarded the brand strategy and creative AOR account in the U.S. for ice cream brand Breyers following a review run internally by the brand. The account was won by Wunderman Thompson New...
View ArticleHow Sperry Is Navigating the Waves All These Years Later
Sperry has been known for its boating shoes since 1935, and has grown into a classic footwear brand for everyday wear. In changing times, Sperry has stayed relevant by collaborating with various...
View ArticleBen & Jerry’s and Ava DuVernay Want You to Read Banned Books
Ben & Jerry's and Ava DuVernay are using their Lights! Caramel! Action! ice cream collaboration as a call to action--in more ways than one. The famed Vermont-based ice cream maker and the...
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