Blippar Introduces Web-Based AR Ad Units
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or...
View ArticleHow One Campaign Changed Everything for Coca-Cola
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and...
View ArticleTechMagic Podcast: Eminem’s Fortnite Concert and KISS Avatars
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital...
View ArticleNiantic’s 8th Wall Puts an AR Twist on the Holidays
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season,...
View ArticleEnthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the...
View ArticleEvery Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as...
View ArticleWhy the Always Sunny Team Took a Shot at a Whiskey Brand
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to...
View ArticleGoogle’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press...
View ArticleCBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and...
View ArticleValentino Embraces AR Clothing Try-On for New Womenswear Collection
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality....
View ArticleB2B Agency Bader Rutter Shows the Changing Face of Agriculture
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list...
View ArticleCoca-Cola Releases Two Santa-Focused Holiday Short Films
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney...
View ArticleIt’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation...
View ArticleImpossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First...
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute ... get it?...
View ArticleDallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleThe Adweek 50: Honoring Indispensable, Behind-the-Scenes Business Leaders
While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is...
View ArticleCreators and Brands Can Showcase Parenthood With More Nuanced Narratives
Social media has always been full of people who want to talk about their kids, but the internet has more recently made a joke of calling out parents who want to profit off their toddlers as alleged...
View ArticleNaomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis
In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks...
View ArticleWhy Agencies Need Shrewd Succession Planning
In her 2020 book, Who Comes Next? Leadership Succession Planning Made Easy, Mary C. Kelly argues a lack of leadership planning is "the next business crisis." "The past few years reminded us that no one...
View ArticleThe Keys to Connecting and Collaborating With Your Colleagues
Three years after the world shifted to a work-from-home model during the pandemic, companies are trying to navigate the still-evolving work landscape. Fully remote, back in office or a hybrid model? No...
View Article