How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61%
When it comes to revenue, Paramount+ is leaving no (Yellow)stone unturned. During an earnings call today, Paramount revealed that its Paramount+ streamer increased revenue by 61% thanks to subscriber...
View ArticleOff the Clock: D’Eric Watson ‘Wants to Go Where the Music Is’
D'Eric Watson is a marketer, bartender and DJ. But once, he was a shy kid with stage fright. The corporate communications manager at business agency Gale has always been surrounded by music. During his...
View ArticleSprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands
Wander through YouTube to see what TV spots looked like in 1986, and you'll be in for a lot of ... vanilla. This was the year that Chevrolet (the "Heartbeat of America") showed us cowboys and fields of...
View ArticleMom and Daughter Don’t Want Santa to Miss Out in Boots’ Cute Christmas Ad
"But who gives Santa a present?" is a question many wide-eyed kids have asked their parents the night before Christmas. That's why this holiday season, U.K. retailer Boots is making sure old Saint Nick...
View ArticleEos Provides a Second Chance for That Awkward First Kiss
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address....
View ArticleThe Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleVodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its...
View ArticleMastercard Runs With Small Businesses to Build Its Brand at New York City...
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City...
View ArticleHow General Mills Succeeds in Its Retail Media Partnership With Instacart
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded...
View ArticleAdweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and...
View ArticleRecurrent Ventures Names New CEO, Its Third in 3 Years
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief...
View ArticleMichael Bublé Continues His Christmas Reign as an Asda Supermarket Employee
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleEIBWC Podcast: How Creators Help Brands Stay Connected to Culture
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth...
View ArticleWeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough...
View ArticleBrave Commerce Podcast: Staying Relevant in Consumer Culture
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the...
View ArticleHubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot,...
View ArticleThe Present and Future of Blizzard at BlizzCon 2023
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. "We love sharing...
View ArticleUnstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of...
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the...
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