Chronic Cellars Brings Skeleton Mascot to Life as AI Sommelier
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who...
View ArticleThe Speed of Culture Podcast: Taco Bell’s Evolution Into a Lifestyle Brand
As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder...
View ArticleWomen’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events show a very different story. This was abundantly clear in Ojai Valley at...
View ArticleThe Buying Power of Diverse Communities in the US Is Rising
Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The...
View ArticleThis New Platform Uses AI to Streamline Brand Deals With Creators
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday...
View ArticleMagnolia Bakery Makes First Foray Into Weed World With Edibles Collab
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake....
View ArticleNetflix’s Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year...
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of...
View ArticleDía de los Muertos: The Super Bowl of Creativity in Mexico
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to...
View ArticleBed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work...
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first...
View ArticleTechMagic Podcast: Humane’s AI Wearable and Call of Duty Turns 20
Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and...
View ArticleWalmart Reunites Mean Girls Cast for Black Friday Ad Campaign
On Wednesdays we wear pink... and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise...
View ArticleForrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The analyst's 2024 agency...
View ArticleDisney Officially Set to Purchase Comcast’s Remaining Hulu Stake
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under...
View ArticleTroubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local...
View ArticleTubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It's good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. "At Tubi, we...
View ArticleCBS Is ‘Virtually Sold Out’ of Super Bowl Ads
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is "virtually sold out," according to a Paramount spokeswoman. And with still a few...
View ArticleWhy Would Anyone Name Their Ad Agency Murder Hornet?
"My company would never work with an agency with the word 'murder' in its name." "Murder hornets failed to launch in the U.S." "I prefer almost any of the other names on the list." The above is advice...
View ArticleYouTube Amps Up Global Efforts to Eliminate Ad Blockers
YouTube is getting more muscular with ad-blocking software. The platform is showing warning messages about breaking its terms of service to people using blockers, the company confirmed to The Verge....
View ArticleMarketing Vanguard Podcast: Charting a Course Through Time With Sadé Muhammad
Sade Muhammad's journey to becoming Time magazine's CMO is a testament to her passion for journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media...
View ArticlePronghorn Is Raising Up the Next Generation of Black Entrepreneurs in the...
The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself....
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