Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the...
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store...
View ArticleFacebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...
View ArticleYouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...
View ArticleAmazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...
View ArticleGoogle Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleFleet Foxes and Jackson Hole: How a Tourism Ad Got the Perfect Soundtrack
The Jackson Hole Travel and Tourism Board is celebrating spring with a soaring new ad from Colle McVoy, set to the 2008 Fleet Foxes song "Sun Giant." Part of the Wyoming town's "Stay Wild" campaign,...
View ArticleInstagram Users Can Now Add Hashtag and Profile Links to Their Bios
Biographies on Instagram profiles became a lot more useful with Wednesday's addition of hashtag and profile links. Instagram said in a blog post that users can now tap Edit Profile and go to their bio...
View ArticleSpark Foundry USA Hires Exec to Oversee Its Entire Digital Offering With...
Spark Foundry USA today announced the appointment of Joe Kowan in the new role of executive vice president of digital solutions, precision and technology. Spark said Kowan will oversee its entire...
View ArticleHow a Product Evangelist Can Take Your Brand to the Next Level
The Apple Worldwide Developers Conference (WWDC) is coming up in a few months--June 4, to be exact--and Facebook's annual F8 is shortly after that. Have you ever wondered how they select their partners...
View ArticlePharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to...
Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group...
View ArticleFacebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’
After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all...
View ArticleFord’s Chief Brand Officer Is Leaving the Company
Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View ArticleThis Artist Reimagined All 30 NBA Team Logos for a Colorful Set of Nike T-shirts
Michael Jordan never saw a Chicago Bull quite like this one. In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of...
View ArticleWPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review
Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the WPP...
View ArticleHow One Niche Online Wholesaler Is Carving Out Space in a Crowded Ecommerce...
The ever-looming presence of Amazon in the ecommerce (and even offline) world is one threat retailers consistently have at the top of their mind. While some traditional brands are shaken by Amazon's...
View ArticleOnce Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency
Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The...
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