JWT Eliminates the Worldwide Chief Creative Officer Role
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other...
View ArticleSony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video...
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's...
View ArticleFacebook Lite Is Not Just for Emerging Markets Anymore
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled...
View ArticleIs Social Media Making Us Elitist?
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading...
View ArticleDavid Miami Announces Key Leadership Changes Following Co-Founder Departures
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after...
View Article10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential...
View ArticleFacebook Is Testing Several New Products for Creators on Its Platform
Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last...
View ArticleThis Web Design Company Is Launching Its Own Ecommerce Business to Compete...
Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today's beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site...
View ArticleTiny Kitchen Made Mini Versions of Top Chef Dishes During Split-Screen Ad...
The stakes were huge on the Top Chef finale this season, but where in the world did they find that itty-bitty cut of beef, a doll-sized doppelg?nger of the winner's most memorable dish? Leave that to...
View ArticleCan Amazon Chip Away at Google and Facebook’s Digital Ad Dominance?
Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon...
View ArticlePublicis.Sapient Nabs Chief Marketing Officer From Deloitte
Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked...
View ArticleUber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According...
View ArticlePinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...
View ArticleWe’re in a Retail Renaissance and Focusing on Data Is What Separates the...
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...
View ArticleSamsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
View ArticleWieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...
View ArticleHollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note
Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original...
View ArticleChipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO
Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned...
View ArticleU.S. Air Force Retains GSD&M With $741 Million Contract
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue...
View ArticleGoogle Announces Initiative to Help Publishers and Combat Fake News
At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help...
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