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Fashion (Week) Forward
Summer may have just ended, but fashionistas and designers alike are already gearing up for the return of warm weather. Some of the biggest names in fashion hit runaways from Tribeca to Lincoln...
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First Mover: Hanna Rosin
SpecsAge 42New work Author, The End of Men and the Rise of WomenDay job Co-founder, Slate’s DoubleX blogPredictably, there’s been a lot of reaction to your new book,The End of Men and the Rise of...
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NHL: The Puck Stops Here
Four days into a lockout that threatens to put the kibosh on the entire 2012-13 National Hockey League season, league officials last week took the first step in making a $3.3 billion business...
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Father-Son Mustaches to Sprout in 'Movember'
Fathers, if your normally clean-shaven kid comes home this Thanksgiving sporting a Tom Selleck, don’t be alarmed. It’s for a good cause. Nov. 1 kicks off Movember, the monthlong charity drive that...
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Velocity Likes the Smell of New Cars
Velocity is picking up speed. Next week, it’ll be a year since guy-centric cable network Velocity rebranded from HD Theater with svp of Velocity Bob Scanlon at the helm (and if you need a gearhead TV...
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Marvin Shanken Lights Up
Twenty years after launching Cigar Aficionado, Marvin Shanken looks back on the unexpected success of the high-end men’s lifestyle magazine.Adweek: When you started the magazine, no one seemed to...
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MeUndies Wants to Have Men Covered
Underwear delivery startup MeUndies.com may have removed some of the anxiety about buying underwear from men’s lives, but the eight-month-old service has apparently decided it still needs to do more...
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Syfy Guy
Craig Engler has been in the business long enough to remember when not just science fiction but the whole Internet was considered nerd property, where tech-savvy guys argued about who was better,...
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Dove's Social Targeting Tries to Take Flight
Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences that...
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Search and Enjoy
When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers own an Xbox 360, nearly half play...
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Portrait: Sullivan Higdon & Sink
Specs Who (l. to r.) Lynell Stucky, managing partner; Jim Vranicar, vp, director of brand contact; Rand Mikulecky, managing partner; Ali Sizemore Mahaffy, vp, director of brand management; John...
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Data Points: Men and Tech
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's...
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Perspective: Dude, Where's My Car?
A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a veritable platoon of handsome...
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Information Diet: Matthew Modine
SpecsAge 53Accomplishments Recently starred as deputy commissioner Peter Foley in The Dark Knight Rises; appearing next in Family Weekend and in Steve Jobs biopic Jobs; founded environmental campaigns...
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Portrait: Sullivan Higdon & Sink
Specs Who (l. to r.) Lynell Stucky, managing partner; Jim Vranicar, vp, director of brand contact; Rand Mikulecky, managing partner; Ali Sizemore Mahaffy, vp, director of brand management; John...
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Editor’s Letter: The Evolution of Man
There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin, in The End of Men: And...
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ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D.
In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable cohort of young male...
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Men Are Fine With Mobile Ads if Freebies Are Included
Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping....
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Marketing a $400 Cooler
Specs Who Corey MaynardNew gig Vp, marketing, Yeti CoolersOld gig Vp, marketing, Gerber Legendary BladesAge 37Your coolers have hard-core fans in the outdoor community. How do you take that base more...
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Q&A With David Granger, Editor of Esquire
David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded by the dot-com bust, 9/11 and...
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