Can You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleHow This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...
View ArticleShopping via Instagram Stories Just Went Global After Having Been Tested...
More than 90 million Instagram accounts are tapping to reveal tags on shopping posts each month, so the Facebook-owned photo- and video-sharing network is adding new ways for its users to shop....
View ArticleWith a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a...
The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in...
View ArticleThe Martin Agency Redefines ‘Virginia Is For Lovers’ Nearly 50 Years After...
Developed almost 50 years ago when the agency was still known as Martin & Woltz Inc., The Martin Agency's "Virginia is for lovers" has stood the test of time, becoming one of the most iconic...
View ArticleFacebook Is Looking to Add Someone With Serious Experience in Human Rights...
Facebook is looking to add a heavy hitter in the areas of human rights and public policy to its C-Suite, either at its headquarters in Menlo Park, Calif., or its office in Washington, D.C. A job...
View ArticleHave Media Outlets Become Billionaires’ Newest Charity Projects?
Billionaires have long been known to donate loads of cash to nonprofits or create their own foundations in the name of "giving back." Now, they're also seemingly buying media companies. Marc and Lynne...
View ArticleHow Bloomberg Media’s First Chief Product Officer Troubleshoots the Internet
Julia Beizer was a reporter at The Washington Post when her boss went on maternity leave and left Beizer as the stand-in newsroom liaison to the company's new article page design. It was Beizer's first...
View ArticleThese 3 Mechanical Engineers Crafted a Marketing Powerhouse
After founding the apparel company Belong Designs straight out of college, best friends Ben Thomson, Shamus McNutt and Mark Grubbs noticed business owners peppering them with questions about their...
View ArticleWieden + Kennedy Establishes New Global Leadership Team With 4 Promotions
Independent agency Wieden + Kennedy announced four promotions that will create a new leadership team based in its Portland, Ore. headquarters. Effective Oct. 1, co-chief creative officers Colleen...
View ArticleNew Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John...
View ArticleMother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise...
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...
View ArticleEmmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million...
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