Kyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleFormer Olympians to Air Regional PSA During Closing Ceremonies Urging...
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the...
View ArticleA Giant Termite Tries Stand-up Comedy in Orkin Ads, but Hilarity Does Not Ensue
Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven't appeared in ads since 2012....
View ArticleFacebook Messenger: Here’s How to Block and Unblock Someone
Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These...
View ArticleLive Nation Wants to Be the Only Resource Brands Need to Reach Millennials,...
When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues--but the brand wants you to...
View ArticleJohnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender...
The "striding man" now walks with a striding woman--and she plans to make her voice heard this year. Beverage giant Diageo's Johnnie Walker brand has added a female counterpart to its iconic mascot...
View ArticleJWT Shakes Up Its Leadership With Several Changes, Including a New North...
J. Walter Thompson today announced it's shaking up its U.S. and global leadership team with several C-suite level appointments, including that of Simon Pearce to CEO of North America. Pearce previously...
View ArticlePelé and Mastercard Find Unity Between Soccer Rivals in ‘22 Languages’ Campaign
Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pel?. The three-minute ad, created by...
View ArticleFX and the Other Networks Involved in the Disney-Fox Deal Won’t Alter Their...
Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It's also the first of several upfront events involving companies that will be affected by...
View ArticleCNN Chief Jeff Zucker Says U.S. Regulators Should Look Into Where Majority of...
BARCELONA--CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of...
View ArticleWhy ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the...
While Amazon Go--a sans-checkout shopping experience in Seattle, Wash.--has already been making waves, Amazon Stores has been flying under the radar. The free self-service offering from Amazon...
View ArticleWhy Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the...
View ArticleUpdates to YouTube Live Are Highlighted by Chat Replay
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally...
View ArticleOgilvy Announces New Global Partnership With WPP-Backed Production Company...
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a...
View ArticleFor the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded...
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