How Social Media Can Help Your Startup Grow
As the saying goes, "Build it, and they will come." However, because so many people are building things, it's not that easy anymore. When building your startup, you need to go where your audience...
View ArticleStarbucks Executive Chairman Howard Schultz Announces Plans to Leave Company
Howard Schultz is leaving Starbucks at the end of the month. "I set out to build a company that my father, a blue-collar worker and World War II veteran, never had a chance to work for," Schultz said...
View ArticleHousehold Items Became Art Installations in This Instagram-Friendly Campaign...
A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections--and good Instagram fodder. That's the kind of thinking behind a fun recent campaign...
View ArticleMeet the Heart Behind Lush’s Ethical Campaigns
Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she's held onto her dream of dedicating herself to animals--albeit in a less conventional way. Now the...
View ArticleHow Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints
Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online...
View ArticleThis Agency Makes Disruption a Priority for Every Campaign
At creative activation and content marketing agency Kamp Grizzly--which has offices in New York and Portland, Ore.--disruption is part of every creative brief. "A lot of what we're focused on these...
View ArticleFacebook Users Will Be Able to Add Licensed Music to Their Videos
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync...
View ArticleShell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite...
This month is a momentous and divisive one for Saudi Arabia, with women being issued driver's licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a...
View ArticleSurvey Says You’re Worn Out By The News
These days, it seems like phones are constantly glowing from push alerts and notifications for breaking news stories. Feel fatigued by it? You're not alone. Almost seven in 10 Americans are exhausted...
View ArticleLeBron James Makes Cover of NBA 2K19 in Second Appearance
LeBron James hasn't had a great week on the court, but here's one win for him: A new campaign for the release of NBA 2K19--the 20th anniversary edition--has just launched, featuring James in his second...
View ArticleOnerous Ecommerce Checkout Processes May Be Driving Millennials Away
Millennials are as concerned about security when making online transactions as any other age group. After all, no one wants to be a victim of fraud. But retailers and other ecommerce companies must...
View ArticleMiss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a...
View ArticleTwitter Folded Its Live Video Team Into Its Content Partnerships Group
Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter's...
View ArticleJWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called...
View ArticleMatt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray,...
View ArticleHeineken USA Makes Beer Industry History, Naming Maggie Timoney as Its New CEO
Heineken USA today announced the appointment of its first female CEO. Maggie Timoney will succeed Ronald den Elzen, who will be relocating to the brand's Netherlands headquarters. Timoney's appointment...
View ArticleThe Challenges of Drawing on Digital Data for Customized Communication
Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable,...
View ArticleTarget Partners With the Museum of Ice Cream for a Pop-Up That’s Made for...
The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice...
View ArticleSam Adams’ Boston Beer Co. Sends $50 Million Media Account to Hearts & Science
Boston Beer Co., whose properties include iconic craft beer brand Samuel Adams, as well as Angry Orchard and Twisted Tea, has a new media agency. Omnicom's Hearts & Science is now handling media...
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