This Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC
Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's...
View ArticleKFC Sends $234 Million U.S. Media Account to Wieden+Kennedy
Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with...
View ArticleA Teen Wrote and Co-Directed This Powerful PSA About the Rapid Spiral of...
A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. "Hey Charlie," is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia...
View ArticleHulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing
Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand's marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing...
View ArticleAccenture Interactive Gets Into Programmatic Buying
Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The...
View Article30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’
If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th...
View ArticleTwitter Will Affix Election Labels to Candidates in the 2018 US Midterm...
In an attempt to avoid a repeat of the interference that took place during the 2016 presidential election, Twitter is teaming up with nonprofit civic organization Ballotpedia to create election labels...
View ArticleDroga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer
Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann...
View ArticleTrump Blocking Twitter Users Is ‘Unconstitutional,’ Rules Judge
If President Donald Trump wants to continue using his Twitter account as a public forum, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling...
View ArticleAt the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts
Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new...
View ArticleHow Live Streaming Videos Can Boost Your SEO
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That's what happens...
View ArticleBarefoot Wine Assembled a Hollywood Supergroup Called The Slay Team, and...
Nothing quite says "welcome to summer" like a catchy tune and the sound of a wine spritzer cracking open. Wine brand Barefoot has redesigned its spritzer can for 2018 and is letting the world know with...
View ArticleAll U.S. Election-Related and Issue Ads on Facebook Must Now Be Labeled
Facebook announced today that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid...
View ArticleYouTube: Here’s How to Hide Your Subscriptions From Other Users
Did you know YouTube allows you to hide the channels you're subscribed to from other users? Our guide will show you how this done. Note: These screenshots were captured in the YouTube application on...
View ArticleFacebook Will Once Again Remind Users About Their Privacy Options
Facebook continues to take steps to ensure that "I didn't know" is no longer an excuse when it comes to users and the privacy controls that are available to them. Chief privacy officer Erin Egan...
View ArticleBET CEO Debra Lee Is Leaving the Company After 32 Years
It's the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among...
View ArticleA One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The...
View ArticleSnap Inc.’s Yellow Initiative Will Provide Green to Mobile Media Startups,...
Snapchat Thursday announced the launch of Yellow, an accelerator fund aimed at startups and creators building media projects specifically for mobile devices. Facebook has been running a similar...
View ArticleDefamation Suit Filed Against Diet Madison Avenue May Test the Limits of...
In what would appear to be the first direct legal challenge to the Diet Madison Avenue Instagram account, former CP+B chief creative officer Ralph Watson has filed a civil case accusing it, along with...
View Article72andSunny Parts With 5% of Staff in Its L.A. Headquarters
MDC Partners' 72andSunny laid off an unspecified number of employees amounting to "less than 5 percent" of total staff in its Los Angeles office this week, several days after its relationship with...
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