HQ Trivia Hits the Big Screen With an Ad Directly Before and After the Super...
Everyone's favorite trivia game show app made a big splash on Super Bowl Sunday. The app HQ Trivia did not run an ad during the actual game, but aired a spot directly before and after it. A report from...
View ArticleAmerican Greetings Finds the Words Amid the Difficult Moments of Love
It is very, very hard to be a greeting card company in the digital age, where we don't even have time to open our e-cards. (They're usually just full of inanely grinning dancing heads anyway, so...)...
View ArticleHere Is Ram’s Super Bowl Ad, This Time With MLK Blasting the Evils of...
Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service. Many Twitter...
View ArticleFree the Bid’s Alma Har’el Explains Directing Coca-Cola’s Inclusive, Joyful...
Coca-Cola's gorgeous, candy-colored 60-second Super Bowl spot, "The Wonder of Us," from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is...
View ArticleThe Kid Who Watched Skittles’ Super Bowl Ad Reveals What Happened in It
In the chaos of watching last night's real Super Bowl commercials on NBC, it was tough to break away for Skittles' Super Bowl ambush--the Facebook Live stunt it orchestrated during the game in which a...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleSerta Expands Your Comfort Zone in Amusing Ads From Leo Burnett
In Leo Burnett's first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then...
View ArticleIn India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure
An epic love story! Who doesn't want one? Bollywood's been selling them to us for years, so it's apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work....
View ArticleEditor’s Letter: Adweek Unveils Its First-Ever Advisory Board
It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business...
View ArticleAI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook
Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly...
View ArticleFacebook Messenger: Here’s How to Change Your Story’s Privacy Setting
Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story's privacy setting within the...
View ArticleFox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’
Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation,...
View ArticleOpen the March Issue of InStyle and Check Your Heart Rate With This...
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan...
View ArticleInside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang...
Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand...
View ArticleHow to Create an Effective Digital Video Campaign That Actually Converts...
Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over...
View ArticleMedia Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus
Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to...
View ArticleRyan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the...
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the...
View ArticleHow Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
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