French Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged...
Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
View ArticleTriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleVox Media Hires Its First Chief Commercial Officer
Vox Media just promoted Lindsay Nelson to its first chief commercial officer. Nelson was previously the company's chief marketing officer, responsibilities she'll keep in her new position. "She has...
View ArticleInstagram Users Can Upload Multiple Photos, Videos to Their Stories
Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users...
View ArticleAmazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.
Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and...
View ArticleFrench Fashion Giant LVMH Places $386 Million U.S. Media Account in Review
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear...
View ArticleTwitter Updates Privacy Policies That Will Go Into Effect at the Same Time as...
Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25--the same day as the European Union enacts its new privacy...
View ArticleHow to Perfect the Art of Connecting With Your Community and Encouraging...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleIn the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View ArticleAuntie Anne’s Launches a Clothing Line for Pretzel Lovers Everywhere
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National...
View ArticlePop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV...
View ArticleFacebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
View ArticleSnapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin...
View ArticleHow 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War
There are a ton of questions surrounding this week's Avengers: Infinity War premiere. Touted as the final installment in a decade-long run of movies that started with 2008's Iron Man, there's been...
View ArticleDid InMarket Fudge Its Publisher Relationships?
Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket...
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