LinkedIn: Here’s How to Stop Users From Finding You by Your Email Address,...
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way,...
View ArticleHow Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleUSA Orders 4 Scripted Pilots Ahead of Upfront, Including One Related to the...
USA Network has to wait until NBCUniversal's combined upfront next month to get in front of buyers, but it's already making plans for the next year by ordering four pilots. If they are picked up to...
View ArticleThe Intro of ’80s TV Classic Dallas Has Been Perfectly Recreated for the...
Add an homage to Dallas, the soapy prime-time drama, to the ever-growing list of nostalgic '80s references continuing to sweep pop culture and advertising. But the stars of this new digital short--from...
View ArticleBarton F. Graf Hires New CEO Away From Grey as 2 Longtime Partners Exit
Today the independent and famously quirky New York agency Barton F. Graf announced major changes in its C-suite. Grey New York partner, evp and global account director Caroline Winterton has joined the...
View ArticleFacebook Users Filled Their Decanters in March
Facebook users needed something to put their wine and whiskey in during the month of March, as decanter was one of Facebook IQ's Topics to Watch for the month. Conversation about decanter and related...
View ArticleHow Amazon Is Putting Its Sellers in Peril
Rarely does anyone write about Amazon without including the word "giant." Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary...
View ArticleWhy FedEx’s Transportation of $1 Billion in Artifacts—Including King Tut—Is...
FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic...
View ArticleWhy Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty...
The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an...
View ArticleLinkedIn: Here’s How to Stop Sharing Profile Changes With Your Network
When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
View ArticleThese 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a...
View ArticleIntimate and Insightful, These Shaving Interviews for Bevel Explore Subtle...
Tristan Walker has one question for consumers: "Have you ever seen a black man shave?" As founder and CEO of Walker and Company Brands, which includes men's shaving brand Bevel, Walker has long felt...
View ArticleUser-Generated Content Brings Authenticity to Brands
Due to redundancy, customers have grown tired of overly branded content, so it is quite easy for them to tune it out. What they cannot help but respond to, however, is authentic content generated by...
View ArticleThis Beer Brand Recreated an Entire Street Corner After Colombia’s Government...
Sometimes you want to go where everybody knows your name ... like your corner bodega, for example. In Colombia, however, that's no longer quite so simple if you want to enjoy an alcoholic beverage or...
View ArticleHow to Make Your Brand Design Flourish With a Human Touch
We've all heard the famous Dieter Rams quote, "Good design is as little design as possible." A great interface is one that the user doesn't see, think about or struggle to understand. In the words of...
View ArticleLinkedIn: Here’s How to Hide a Post From Your Feed
Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNetflix Will Soon Be Included in Xfinity Packages
Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users...
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