Publicis Uses an AI Bot to Cut the BS From AI at Cannes
Artificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the...
View ArticleRoku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory...
View ArticleExclusive: Equativ Is Acquiring Sharethrough to Compete Among...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the...
View ArticleForbes Launches First Creator Upfront in Partnership With Walmart
Business publisher Forbes is teaming up with Walmart Creator to host the first Creator Upfront this October in Los Angeles, an extension of Forbes' Top Creator franchise and a reflection of the...
View ArticleOracle Is Shutting Down Its Ad Business
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year....
View ArticleExclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games
Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two...
View ArticleA Cannes Hierarchy of Needs, As Told By an Ad Veteran
Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe...
View ArticleRocket Companies CMO Jonathan Mildenhall on Why It Chose Mirimar as Creative...
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I have a very, very clear ambition,...
View ArticleHere Are YouTube’s Top Ads of the Year, According to Google AI
The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000...
View ArticleDiversity in TV Is Dwindling, According to New Samba TV Report
Diversity on American television screens isn't keeping up with diversity in American communities. That's the big takeaway from a new Samba TV report offering a closer look at the quantity and quality...
View ArticleFormer Flock Freight Top Marketers Orlando Baeza and Andrew Teague Debut...
Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started...
View ArticleEXCLUSIVE: All About 3C Ventures, Michael Kassan’s MediaLink Competitor
Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink...
View Article3CV versus MediaLink and Kassan versus UTA
If you're finding it tough to keep up with the UTA and Michael Kassan's mud-slinging, don't worry we've got you covered. If you haven't already read ADWEEK's cover story interview with Kassan, then you...
View ArticleNBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing...
View ArticleLongtime Ad Executive David Lawenda to Exit Paramount
Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief...
View ArticleGE’s Former CMO Linda Boff Becomes CEO of Said Differently
The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a...
View ArticleMobile Network Three Has a Timely Message for Smartphone Haters
It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer...
View ArticleRoundel’s Sarah Travis on How the Retail Media Network Is Preparing for the...
Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically...
View ArticleKFC’s Irreverent Ad Calls on People to Believe in Chicken in These Uncertain...
In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer...
View ArticleMarketers Need to Differentiate Loyalty Goals From Preference Goals
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands...
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