Gizmodo Acquired by European Media Firm Keleops
Technology publisher Gizmodo was acquired Tuesday by the European media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed....
View ArticleCannes Lions Reveals Titanium Shortlist, Including CeraVe and DoorDash Super...
Cannes Lions has revealed the Dan Wieden Titanium Lions shortlist, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category's shortlist....
View ArticleBrave Commerce: Shifting Into the Intelligent Commerce Era
Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never...
View ArticleHow Marketers Can Win on Reddit, From the Platform’s CMO
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work,...
View ArticleUS Brands Have an Opportunity to Support Era-Defining Causes
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. "Poverty, hunger and...
View ArticleMotorsport Network, Newly Under Billionaire Ownership, Aims to Capitalize on...
Automotive media company Motorsport Network has recently unveiled a number of new expansion initiatives after being acquired last June by billionaire Gary Fegel, part of a broader bid from the...
View ArticleLongtime PepsiCo Marketer Todd Kaplan Exits
Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn...
View ArticleApple’s Back-to-School Campaign Borrows a Trick From Classic ‘Mac vs PC’ Ads
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple's cheeky back-to-school campaign. Emmy-winning commercial...
View ArticleEP+Co Appoints Kat Shafer as President to Succeed Allen Bosworth
Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do...
View ArticleUN Secretary-General Tells Agencies to Drop Fossil Fuel Clients
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel...
View ArticleWhat a $76 Billion NBA Media Deal Means for WBD and the WNBA
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of...
View Article‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow...
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring...
View ArticleZendaya Links With Buzzy Sneaker Brand On for Cinematic Ad and Creative Role
Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swiss sneaker brand On for a multi-year gig that spans product development, global promotion and creative...
View ArticleHarry’s Chronicles Love, Death and Video Games in New Ad Campaign
Mornings may start seemingly routine, but you never know what the day will bring. That's the message of personal care brand Harry's new U.S. campaign, in which a passing sniff of the product leads to a...
View ArticleBENlabs Names New CEO and Lays Off Half Its Staff After Failed AI SaaS...
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK...
View ArticleAI Startup Perplexity Drops Hollywood-Caliber Fake Movie Trailer as Its First Ad
Perplexity, a generative artificial intelligence startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight's high-profile National...
View Article3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who...
View ArticleDentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and...
Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive...
View ArticleJanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the...
View ArticleThe Guardian to Launch New Review Product Focusing on Sustainability
The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar...
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