CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was...
View ArticleThe Top 8 Retail Media Networks for Advertisers In 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering...
View ArticleApplebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in...
View ArticleDigital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report...
View ArticleThe State of the Workplace, as Told by the Corporate Baddie
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the...
View ArticleBrave Commerce Podcast: Glowing Forward With Leadership and Empathy
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving...
View ArticleWBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a...
View ArticleJohn Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content...
View ArticleMeasurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10...
View ArticleHeineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated...
View ArticleIn Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity...
View Article12 Hot AI Startups That Brands Are Working With
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal,...
View ArticleBlending Boundaries: Crafting Events That Thrive In-Person and Virtually
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its...
View ArticleHershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers....
View ArticleHow CTV Marketers Are Using Gen AI to Improve Contextual Advertising
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual...
View ArticleFinally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on...
View ArticleKeep Snacking on Cheetos, But Use Your ‘Other Hand’ for Important Tasks
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it's no big deal. It's a...
View ArticleCoachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big...
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end,...
View ArticleThese Rising Creatives Won U.S. Cannes Young Lions Competition
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the...
View ArticleThe Garage Podcast: The Future of Media Through Optimization and...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The...
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