How Adidas and Neuroscientists Joined Forces to Help Athletes
It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes...
View ArticleFollowing a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super...
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By...
View ArticlePoppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and...
View ArticleT-Mobile Auditions Common and Jennifer Hudson for Bradley Cooper’s Job in...
For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status...
View ArticleBeyond the Field: Insights Into NFL’s Marketing Vision
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the...
View Article‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip...
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the...
View ArticlePfizer Super Bowl Ad Debut Fights Cancer With Science and Queen
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the...
View ArticleFanDuel Kick by Gronk Goes Wide Right and John Cena Celebrates
Rob Gronkowski blew it last year in FanDuel's "Kick of Destiny." This year, in his first kick before kickoff, Gronk missed again. For the second year in a row, FanDuel centered its Super Bowl campaign...
View ArticleFX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad
No offense to the Kansas City Chiefs, the San Fransisco 49ers and even Taylor Swift--but FX and Hulu are trying to win the Super Bowl all by themselves. On Sunday, the companies bet big on the upcoming...
View ArticleWeed PSA Asks: Can a Bowl Be Super Without Cannabis?
There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has...
View ArticleTemu Bought Multiple Super Bowl Spots for the Same Ad—Again
Online retailer Temu returned to the Big Game this year with another short spot that aired twice during the broadcast. In the ad, an animated protagonist uses magic to bestow affordable Temu products...
View ArticleThe NFL Hands Off Its Brand of Football to the World in Super Bowl Ad
To help its sport grow meaningfully beyond the United States, the NFL, creative partners 72andSunny and players including Justin Jefferson and Saquon Barkley are handing off American football to the...
View ArticleBeyoncé Can’t Break Verizon’s Network in Super Bowl Ad
Well, it wasn't a Las Vegas residency or a new tour, but that Verizon Super Bowl ad with Beyonce did just about everything else it could to break the internet. After using Arrested Development star...
View ArticleWhy Nickelodeon’s Super Bowl Broadcast Was a ‘Sweet Victory’ For Paramount
Are you ready, kids? Sunday's Super Bowl 58 matchup between the Kansas City Chiefs and the San Fransisco 49ers got even more colorful color commentary thanks to Nickelodeon's first alternate Super Bowl...
View ArticleDuo’s New BBL Explodes In Duolingo’s 5-Second Regional Super Bowl Ad
Duolingo's owl mascot got a BBL this week in the brand's outrageous social campaign. Then it exploded during the Super Bowl. Duo the owl appeared in a :5-second regional Super Bowl ad "Do your lesson,...
View ArticleAmerican Values’ Robert F. Kennedy Jr. Ad Channels Vintage JFK
The political nonprofit American Values Coalition transported Super Bowl viewers back in time more than six decades during the second quarter of the game, reusing the iconic imagery and signature...
View ArticleAfter Super Bowl Ad Controversy, Cetaphil ‘Made Things Right’ With TikTok...
On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce's relationship created a spike in NFL...
View ArticleADWEEK’s Postgame Guide to Super Bowl 58 Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also...
View ArticleUSA Today Ad Meter: State Farm’s Arnold Schwarzenegger Ad Proves Most Popular...
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad...
View ArticleVerizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58...
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