Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star...
View ArticleSusan Credle to Become IPG’s First Creative Advisor
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG's agencies to advance the culture of creativity...
View ArticleSquarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His...
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's...
View ArticleNetflix Books Expedia for First Global Ad Partnership
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan...
View ArticleParamount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on Paramount's record-setting Super Bowl 58 ad sales. Though the company hasn't announced its...
View ArticleThanks to Gen Z, Deeper Connections Will Become the Currency of the Future
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while...
View ArticleGrammys Ratings Hit a High Note, Up 34% as CBS Continues Hot Streak
The Grammys numbers are in, and it's music to CBS' ears. Despite linear TV trending down almost across the board outside of sports, CBS' defied the numbers once again with Sunday's broadcast of the...
View ArticleAubrey Plaza Swears She’s Having a Good Time in Mountain Dew Baja Blast Super...
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this...
View ArticleBrave Commerce Podcast: Running a CPG Brand With a Tech Mindset
In this episode of Brave Commerce, Thomas Ranese, chief marketing officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and...
View ArticleMcDonald’s Customers Told ‘Send Your Kitchens on Vacation’
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service...
View ArticleThe New York Times Games Advertising Is More Than an Awareness Machine
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like...
View ArticleThree Years Post-Pandemic, Women Still Haven’t Returned to the Marketing...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers'...
View ArticleM&M’s Is Celebrating Super Bowl Losers With Diamonds Made From Peanut Butter
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand's narrative, instead of their at times controversial...
View ArticleLeveling Up Your Social Strategy With the Elevator Boys
In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator...
View ArticleAdweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating...
View ArticleWhy ESPN, Fox and Warner Bros. Discovery Teamed Up for New Sports Streaming...
The sports bundle is back. In a stunning move, Disney, Fox and Warner Bros. Discovery have teamed up to launch a new joint streaming TV service that combines sports rights. The joint venture brings...
View ArticleJudge Judy Rules in Favor of Affordable Beauty in e.l.f. Cosmetics Super Bowl Ad
Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics' first national Super Bowl ad, is appalled that the defendant...
View ArticleSquarespace Super Bowl Ad Directed by Martin Scorsese Is an Extraterrestrial...
Squarespace's cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director's Super Bowl commercial debut, "Hello Down There,"...
View ArticleMichael Cera Plays a Skin Care Visionary in CeraVe’s Bizarre Super Bowl Teaser
Actor Michael Cera's recent strange behavior linking him to skin care brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called...
View ArticleAnimal Planet’s Puppy Bowl Celebrates 20 Years With a Dogpile of Marketing...
There's more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal...
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