Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace...
View ArticleKate McKinnon and Mayo Cat Lap Up the Limelight in Hellmann’s Super Bowl Spot
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot...
View ArticleOpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously,...
View ArticleLegal Eagles: e.l.f. Stuffs Its Super Bowl Teaser With ‘Suits’ Stars and...
As in real life, some people in the teaser for e.l.f. Cosmetics' first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty,...
View ArticleWPP CEO Mark Read on Doubling Down on AI and US Growth
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won't forget about its...
View ArticleA Marketer’s Guide to the Video Game Industry in 2024
The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most...
View ArticleTeleflora’s Hopeful Ad Asks Couples What Makes Them ‘Believe in Love’
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora's hopeful ad focuses on the...
View ArticleWhy Publishers Are Cutting Their D.C. Bureaus in an Election Year
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election...
View ArticleBudweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl
The Budweiser Clydesdale horse team has been an integral part of the brand's Super Bowl presence for decades, and this year will mark the majestic animals' 46th Big Game appearance. A 30-second in-game...
View ArticleSuper Bowl Spot With Kris Jenner Encourages Twisting Oreo Cookies to Make...
Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands....
View ArticleNBCUniversal Will Kick Off Upfronts at Radio City Once Again
NBCUniversal is front and center for upfronts. Top line Today, NBCU announced it would once again kick off TV upfronts with a presentation at Radio City Music Hall on Monday, May 13. The company also...
View ArticleLindt Celebrates Blissful Moments in Its First Super Bowl Ad
Premium chocolate maker Lindt & Sprungli will make its Super Bowl debut in 2024 with a 30-second spot titled "Life is a Ball." Running in the game's first quarter, the ad shows people from all...
View ArticleQ&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
In the year since stepping down from his role as U.S. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the...
View ArticleOriginal Curly Queen Tia Mowry on Simplifying Haircare
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and...
View ArticlePrecise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology. Precise Gaming allows...
View ArticleAnti-Remote Work Stances Are a PR Nightmare and a Step Back For DEIB
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee's request to work remotely. The employee's adopted baby, who...
View ArticlePatrick Stewart, Tua and Creed Take Paramount’s Super Bowl Promo Higher
Paramount+ is embracing the Super Bowl with arms wide open. The streaming service's "A Mountain of Entertainment" campaign returns to the Big Game for a second consecutive year, this time in a...
View ArticleMichelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad
Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled "Superior Beach." The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall...
View ArticleAdweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark...
The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with...
View ArticleLay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star...
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