In the Era of Trump, Politico Redesigned Its Website to Adapt to the Fast and...
When Politico's Carrie Budoff Brown returned to the prominent American political journalism outlet as editor in 2016, redesigning Politico.com was near the top of her "to-do list." Budoff Brown can now...
View Article360i Eliminates the CMO Role and Makes Current Marketing Chief President of...
360i today announced it's getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office....
View ArticleVice Names Former Havas, Vivendi Executive as Global Chief Revenue Officer...
Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international...
View ArticleABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront...
Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network...
View ArticleHere Are the Brands and Organizations Winners of the 10th Annual Shorty Awards
The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards--which "recognize...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticlePizza Hut and Droga5 Part Ways After 2 Years As $227 Million Account Goes...
The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. "Pizza Hut and Droga5 have mutually agreed to part ways," a Droga5...
View ArticleQ&A: Zoe Saldana on Juggling 3 Hit Franchises and Her New Media Brand for...
Many stars aspire to nab a hit movie franchise, but Zoe Saldana has three of them. She plays Gamora in Marvel's Guardians of the Galaxy films (and will appear in April 27's Avengers: Infinity War,...
View ArticleHow These Marketers Confront the Challenges of Digital Transformation
At the South by Southwest Interactive conference earlier this month, Adweek partnered with Accenture Interactive to try and find the solutions to some of today's biggest challenges brought on by...
View ArticleWill Small and Midsized Businesses Find Their Way to Waze Local?
On Wednesday, Waze branched out into the small and midsized business (SMB) sector with its official rollout of Waze Local, which the Google-owned navigation application has been beta-testing for a...
View Article3 Ways to Stop Wasting Money on Ads No One Sees
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global...
View ArticleWhy TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and...
Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won't do: replace the restaurant's world-renowned bartenders. We...
View ArticleSpark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role
Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
View Article84 Sculptures of Men Stand on the Edge of Buildings in This Haunting...
To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives every week in the U.K. The...
View ArticleThe Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years
Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions,...
View ArticleRed Bull Hands North American Media Account to Starcom USA
Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from...
View ArticleAMC Networks Creates Data-Focused Sales Team Ahead of Upfronts
Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by...
View ArticleThere Are 6 New Companies in the Twitter Official Partner Program
The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View Article
