Mastercard’s Gen AI Tool for Small Businesses Limits Bias
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions...
View ArticleTito’s Debuts a Charming ‘Spokescart’ With Mixology Skills in New Ad Series
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it's even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount...
View ArticleGreenpeace’s Trilogy of Terror Takes Aim at Climate Change Causes
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change--creating perhaps the greatest horror story of all time. To present the...
View ArticleNetflix’s Ad Tier Hits 23 Million Monthly Active Users, Adds Pause Ads
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is...
View ArticleDrumstick Takes Off With Eric André for Its First Super Bowl Ad
Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl ad. When...
View ArticlePepsi Cherry Picks Millennials to ‘Get Wild’ for New Campaign
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new...
View ArticleJosh Allen and Peppa Pig Get Caught in a Crossfire in Paramount+’s NFL Wild...
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire" is the 14th installment in the long-running campaign for...
View ArticleEpic Records, 21 Savage Celebrate Immigrants With AR TikTok Filter
To promote the release of rapper 21 Savage's latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter...
View ArticleHow to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges,...
View ArticleDisney Kicks Off Upfront Season With New Advertising Offerings
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the...
View ArticleDoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign
DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek's 2023...
View Articlee.l.f. Beauty’s True Crime Parody Calls for End to Cosmetic Theft
True crime isn't always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty's case, missing makeup. The brand ventured into the true crime game with...
View ArticleAB InBev Named First Global Olympic Beer Sponsor, With a Twist
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star....
View ArticleClimate Publisher The Cool Down Finds Profitability After Adding Ads
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate...
View ArticleGeico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga
When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting...
View ArticleIkea Invented a Fake Brand to Change Perceptions of Its Kitchens
Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with its own...
View ArticleThe Garage Podcast: Think Big, Start Small and Show Value
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's head of media and creative operations Michelle...
View ArticleWhistlePig ‘High’Jacks Dry January With a Terpene-Infused Cocktail
WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once--the explosion of...
View ArticleWhat to Do When You Lose Your Biggest (and Only) Agency Client
It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of...
View ArticleBlood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to...
View Article