How Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
View ArticleLiterally Media, and Its Legacy Comedy Brands, Enter the Video Era
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleWhy Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of...
View ArticleOhio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The...
View ArticleCreativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the...
View ArticleColle McVoy Hires Ciro Sarmiento as Chief Creative Officer
Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn't been filled since early in 2022. Sarmiento joins...
View ArticleHere Are the Winners of the 2023 Adcolor Awards
Industry awards shows are known for being uplifting affairs, and Adcolor's weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the...
View ArticleMcDonald’s Drops a Buzzworthy Collab With Crocs, Complete With Grimace Sandals
McDonald's has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by...
View ArticleWhy Crypto Company OKX Remains Bullish Despite Market Infamy
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on...
View ArticleStudy: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention...
Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible...
View ArticleLego’s Holiday Store Windows Feature an AR Snowball Fight
For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to...
View ArticleThis Interactive Ad Format Helped Stella & Chewy’s Reach Pet Parents
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of...
View ArticleBrave Commerce Podcast: Campbell Soup Company CEO on the Core Strategies for...
On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's...
View ArticleThe Speed of Culture Podcast: Winning Over Gen Z
Sport is about passion, improvement and victory. In this episode of The Speed of Culture, Michael Shaw, vice president of marketing of the Miami Dolphins, joins Suzy founder and CEO Matt Britton to...
View ArticleNYX Beauty Bestie Is Your New AR Makeup Artist on Snapchat
To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person's...
View ArticleBurger King and FILA Collab Produces Sneakers Forged in Flame
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The...
View ArticleLeadership and Vision in Mental Health With Christine Hsu Evans
In a new episode of Marketing Vanguard, Headspace president Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world. Headspace, renowned for its meditation...
View ArticleCorona Reimagines the Ugly Holiday Sweater With Feliz Navi-Drip
This holiday season, Corona is saying "Feliz Navidad" to its fans by offering them a chance to cop some limited-edition Feliz Navi-Drip. While the beer brand is continuing its "O'Tannenpalm" holiday...
View ArticleThink of Gen AI as a Coach, Rather Than Competition
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive...
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