4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleClimate Scientists Are Facing an Era-Defining Communications Challenge. Can...
Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their...
View ArticleRelying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as...
View ArticleAdweek’s 2023 Global Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On the policy and...
View ArticleTaika Waititi Definitely (Maybe) Stars in New Zealand Travel Ad
Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards...
View ArticleSumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm
Swedish convenience store chain Pressbyr?n's marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from...
View ArticleBanking App Chime Names AKQA Its Integrated Marketing Agency
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for...
View ArticleSnapchat Celebrates Halloween With Phantom House Content Series, AR Lenses
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom...
View ArticleIntroducing TechMagic With Cathy Hackl: Your Gateway to the Future of Technology
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a...
View ArticleAmazon Reveals First Black Friday NFL Game Advertisers
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever...
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