Seven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad...
Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally...
View ArticleThe Fascinating History Behind One of Winter’s Most Beautiful Home Accents
As the wintry weather sets in, it's the season for Americans to revive the cherished annual institution of the snowball fight. As it happens, making snowballs is popular in Sweden, too--but the Nordic...
View ArticleA Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland...
Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling...
View ArticleHTC Vive Announces New Headsets and a Service It Hopes Will Become the...
HTC wants to make sure virtual reality fans--or especially would-be fans--know that Oculus isn't the only one coming out with a consumer-friendly headset sometime soon. On Monday at the Consumer...
View ArticleA Facebook-Commissioned Study Found That 9 of 10 Disruptor Brands Thrive on...
Exactly how disruptive have disruptor brands--brands that originated online--been? Very, according to new research by Ipsos unveiled by Facebook at CES Tuesday. The market research firm found that 72...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleThe New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending...
David Bowie might make augmented reality a hero-at least for one day. To celebrate Bowie's birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late...
View ArticlePepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets
In the 1980s, Diet Coke wanted you to drink its products "Just for the Taste of It." Now Coke's arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) "For the Love of...
View ArticleFacebook Commissions Study to Say Facebook Is a Great Tool for Challenger Brands
Brands are growing weary of Facebook, but the social media giant says otherwise--at least according to a new Ipsos study commissioned by the company. The new study, released as a tie-in to CES,...
View ArticleThese CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement
As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see...
View ArticleAn Odd Ad With a Great Premise: A Man Mysteriously Awakens in a Different Bed...
It has the makings of a pretty good TV show, in the vein of Quantum Leap. Each day, a man wakes up to find himself in a different bed in a different part of the world. The experience, while clearly...
View ArticleSurvey Says Trader Joe’s Is America’s Favorite Grocery Store
Trader Joe's--the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck--was once again the top retailer in consumer data company Dunnhumby's annual survey of...
View ArticleThe NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this...
View ArticleThe MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
View ArticleThe Areas Where Google and Amazon Outperform Each Other in Voice Technology
The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can...
View ArticleDespite Mainstream Hurdles, More VR and AR Announcements Expected In 2019
Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a...
View ArticleHow Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
View ArticleShowtime Names Gary Levine and Jana Winograde Co-Presidents of Entertainment
It's been three months since Showtime CEO David Nevins was named chief creative officer of CBS Corp., taking over much of the programming oversight once handled by Les Moonves. And today, the premium...
View ArticleNational Geographic Sets Up a Throwback (on a Thursday, No Less) With Retro...
The website for National Geographic (natgeo.com) is best viewed today after listening to this sound. The site has an archaic look, one that looks like it comes straight from the 1990s, as part of the...
View ArticleWheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in...
Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a...
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