YouTube: Here’s How to Mute Notifications in a Chat
Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleThe Internal Components That Make a Successful Brand Reinvention
When Dunkin' announced they were dropping the "Donuts" from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new...
View Article3 Major Ways Agency Culture Will Change in the New Year
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don't...
View ArticleDigital OOH Will No Longer Be a Niche Specialty in Marketing
There are plenty of good reasons to be bullish about digital-out-of-home (DOOH) in 2019. For one thing, this dynamic emerging media category is on track to more than double its total market value from...
View ArticleHow Instagram Analytics Can Help Boost ROI in 2019
Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business' marketing strategy. But many brands don't maximize on...
View ArticleThe TV Shows That Will Air Their Final Episodes in 2019
The new year has just begun, but it's already time to start saying farewell to many of your favorite long-running shows, which will be airing their series finales this year. While many other shows will...
View ArticleYouTube: Here’s How to Leave a Chat
Did you know that YouTube allows you to leave chats you're no longer interested in participating in? When you leave a chat, the messages you've sent will remain for other users in the chat to see, but...
View Article3 Ways Marketers Can Confront Cybersecurity Head-On in 2019
This year was a banner year for cybersecurity and, unfortunately, not in a good way. From massive data breaches, as seen most recently with Marriott, to highly-sophisticated malware campaigns to...
View ArticleFacebook Called a Timeout on State, Local Political Ads in Washington State
Facebook temporarily stopped accepting ads related to state or local elected officials, candidates, elections or ballot initiatives in Washington state Dec. 28. The social network said in a blog post...
View ArticleHow the Marketing Technology Landscape Will Transform in the New Year
Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend...
View ArticleMDC Partners Names New Executive Leadership Committee Ahead of Planned 2019 Sale
MDC Partners has officially moved into a new leadership phase ahead of widely reported plans to complete a sale of all its assets at some point in 2019. In a little-noticed SEC filing that went live...
View ArticleIt Was a Strong Social December for the NHL’s Pittsburgh Penguins, Toronto...
The Pittsburgh Penguins and Toronto Maple Leafs turned in strong performances on Facebook, Twitter and Instagram in December, according to social marketing firm Unmetric. The Penguins had the most...
View ArticleLessons Marketers Can Learn From Comedians About Branding
Comedians are unsung heroes of society. Their work keeps us humble, grounded and helps us see certain issues from a different perspective, all while putting a smile on our faces. Comedians and video...
View ArticleThe Golden State Warriors and Los Angeles Lakers Continued to Pace NBA Teams...
West Coast bias reigned when it came to National Basketball Association teams on Facebook, Twitter and Instagram in December. Social marketing firm Unmetric found that the Golden State Warriors led NBA...
View ArticleAT&T Shows What’s Wrong With Settling for Just an ‘OK’ Network
Oftentimes just OK is just not an option. AT&T's "Just OK Is Not OK" campaign, which is centered around a series of humorous broadcast ads voiced by Leslie Jones, demonstrates the importance of not...
View ArticleCBS Says It Is at a ‘Contractual Impasse’ With Nielsen as Talks Continue
As CBS continues discussions with Nielsen about a new contract to replace the one that expired on Dec. 31, the network said publicly this morning what it had been saying privately for days: It is at a...
View ArticleTwitter: Here’s How to See the Latest Tweets First
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing "the best tweets" first. Our guide...
View ArticlePinterest’s Jon Kaplan Pins 3 Marketing Predictions for 2019
Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts...
View ArticleMightyHive’s Co-founders Are Joining S4 Capital’s Board
MightyHive co-founders Pete Kim, CEO, and Christopher S. Martin, COO, will join the board of Sir Martin Sorrell's S4 Capital, signaling the direction that the "new age/era" digital advertising and...
View ArticleCadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
Most brands just want you to watch their ads. Cadbury wants you to watch everyone's ads. That's because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print,...
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