Jackson Hole Is Encouraging Instagrammers to Tag Photos, But Not With the...
The Jackson Hole Travel & Tourism Board developed a new way for Instagram users to tag their photos of the Wyoming region's vast natural resources while at the same time protecting them. The...
View Article70 Artists Hunkered Down for One Weekend to Make PSAs for the Ad Council
Nashville, Tenn., agency Made In Network, a self-described video-first media agency that primarily creates original YouTube content for brands, recently enlisted the Ad Council to bring together a...
View ArticleThirdLove Publishes a Scathing Open Letter to Victoria’s Secret in a New York...
Victoria's Secret's longtime CMO, Ed Razek--known to many as the man at the helm of the brand's annual fashion show--remains in hot water since earlier this month, following comments he made about...
View ArticleSYFY Created a 3-Part VR Series for George R.R. Martin’s ‘Nightflyers’
SYFY is bringing fans of George R.R. Martin's psychological thriller "Nightflyers" inside a TV version of the novella using virtual reality. Ahead of the season premiere on Dec. 2, the network created...
View ArticleGrey Chief Creative Officer John Patroulis Makes First Round of Executive...
Eighteen months after leaving BBH New York to take on the global chief creative officer job at Grey, John Patroulis announced his first round of executive-level hires today. Executive creative...
View ArticleEuropeans Don’t Celebrate Thanksgiving, But They Love Black Friday Sales
Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that's what Americans like to believe. While...
View ArticleShaquille O’Neal and Zappos Are Teaming Up This Holiday Season to Collect...
If you ask NBA Hall of Famer Shaquille O'Neal what his favorite Christmas gift was as a kid, he'll mention an autographed Julius Erving basketball (received when he was nine) and a boom box (when he...
View ArticleWhy Dave Eggers Wrote An Illustrated Children’s Book About Citizenship
"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something...
View ArticleFirst Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a...
Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion....
View ArticleFired McCann Health Global CCO Sues Former Employer for Defamation and...
Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with...
View ArticleNike Shared the Stories of Everyday Athletes in Documentary-Style Videos for...
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in...
View ArticleNielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin...
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings...
View ArticleWill the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging...
View ArticleHow to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View ArticleBrands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleHere’s Everything You Need to Know About 2018 Holiday Shopping So Far
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed...
View ArticleEditor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand...
View ArticleHow Holiday TV Became Cable’s Hottest Battleground
On cable TV, it's beginning to look a lot like Christmas--and not just on Freeform's 25 Days of Christmas and Hallmark Channel's Countdown to Christmas, which for the past decade have dominated the...
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